Creating a sustainably positive learning culture in companies is a worthwhile goal. Lifelong learning is a personal goal for many. However, it should also be encouraged in the professional environment. In this article, you will read about why this is the case and how a strong corporate learning culture makes it possible. We also show you 4 concrete ways to promote a positive learning culture in your company using e-learning.

What is meant by learning culture

The term "culture" is very comprehensive and has several definitions. For this article, we agree that culture stands for shared values and actions. A learning culture is therefore reflected in how the topic of learning is viewed and what concrete actions are taken.

Corporate learning culture consists of:

• Concrete learning offers: Training, apps, workshops, e-learning
• Inclusion: Do all employees have access to further education?
• Attitude: Is learning a tedious "to-do" or enjoyable?

In the next paragraph, you will read why it is worth taking a close look at your own corporate learning culture.

Why is learning culture important in companies?

Nowadays, hardly anyone sticks to their job description from training to retirement. Often not even to the industry, as that too is frequently changed. Lifelong learning in companies means being fit for all possible changes and transformation processes. Therefore, a strong learning culture is the best guarantee for competent and qualified employees.

Promoting learning culture in companies through e-learning

We show you four concrete ways to promote a strong learning culture in your company. Use e-learning content and strategies that enable agile and flexible learning.

Path 1: Gamification

Learning doesn't just mean sticking your nose in books. Because it happens everywhere and at all times. This is also illustrated by the term Learning Experience, which describes learning as a holistic experience.

Gamification approaches take up this conviction and loosen up e-learning content with quizzes, simulations, and playful rewards. Read our e-book to find out how gamification can also be incorporated into your learning content.

Path 2: Target group-oriented training and further education

A strong learning culture considers different learning needs. That is why learning content should always be adapted to the respective target group. This increases motivation: Because why should your employees want to learn something that is not relevant to them at all? Consequently, you should offer different content for your departments: for example for sales, marketing, or the back office.

Path 3: Employees become e-learning content creators

A positive corporate learning culture strengthens the sense of community. Because knowledge is best passed on among one another. Colleagues can train each other not only in personal contact, but also online. Instead of prescribing e-learning content, it can also be created by the employees themselves. A short smartphone video of a work process with a suitable explanation is enough to significantly upgrade the learning experience.

Path 4: Mobile learning from anywhere - onboarding app

Long training sessions in small, stuffy rooms cause frustration. Sometimes employees lose their desire to learn. An agile learning culture relies on location-independent learning. Because it trusts employees to learn in a self-organized and responsible manner. At the places and times that suit them best. With an onboarding app, you can train new employees remotely without frustration and rekindle the joy of learning.

Conclusion: Impressively promoting learning culture in companies

Learning culture in companies can be positively strengthened by means of e-learning. To remain competitive, to bind your employees to you more strongly, and to successfully master transformation processes, every investment in your learning culture makes sense. Are you new to the field of e-learning? Then our free e-book on strategic e-learning planning could be a good first guide for you.

As a sparring partner, we are there for you if you want to strengthen the learning culture in your company. Contact our experts without obligation to learn more about which e-learning content, tools, and strategies are suitable for this.