Note: This is a machine-generated translation. The German original version shall prevail. In the event of any discrepancies or contradictions, the German text takes precedence.

1. Responsible for Data Processing

Responsible for data processing according to the provisions of the General Data Protection Regulation (GDPR) is:

keeunit GmbH
Mombacher Straße 52
55122 Mainz
Email: datenschutz@keeunit.de

2. Contact Details of our Data Protection Officer

VARY.LEGAL GmbH, Äppelallee 27, 65203 Wiesbaden
Email: datenschutz@keeunit.de

3. General Information on Data Processing

We process data in the course of our business and website operations.

This also includes disclosure by transfer to third parties and, if applicable, to so-called third countries outside the European Union ("EU") and the European Economic Area ("EEA"). Transfers to third countries only occur based on an adequacy decision pursuant to Art. 45 GDPR, appropriate safeguards pursuant to Art. 46 GDPR (e.g., EU standard contractual clauses), or an exception pursuant to Art. 49 GDPR. If we transfer data outside the EU or EEA, we have indicated this accordingly below.

4. Data Processing

The specific data affected, processing purposes, legal bases, recipients, and, if applicable, transfers to third countries are listed in the following overview:

a) Log file during website visit

We log your website visit. In doing so, we process:

• Name(s) of our accessed website(s),
• Date and time of access,
• the amount of data transferred,
• the browser type and version,
• the operating system you use,
• the referrer URL (the previously visited website),
• Your IP address,
• the requesting provider,

The legal basis for data processing is, in accordance with Art. 6 para. 1 f) GDPR, our overriding legitimate interest in the continuous provision and security of our website.

The log file is deleted after seven days, unless it is required to prove or clarify specific legal violations that became known within the retention period.

b) Hosting 

To provide our online presence, we use the services of web hosting providers who process the aforementioned data and all data to be processed in connection with the operation of this website (log file during website visit) on our behalf. The legal basis for data processing is, in accordance with Art. 6 para. 1 f) GDPR, our overriding legitimate interest in providing our website. For our hosting, we use Webflow, Inc., 398 11th St., Floor 2, San Francisco, CA 94103, USA (“Webflow“). It is possible that data transfers to Webflow in the USA may occur. Webflow is certified under the EU-US Data Privacy Framework and thus falls under the EU's adequacy decision for the USA.

‍

c) Contacting Us

If you contact us, we process the following data from you for the purpose of handling and processing your inquiry: name, contact details - if provided by you - and your message.

The legal basis for data processing is our obligation to fulfill the contract and/or to fulfill our pre-contractual obligations in accordance with Art. 6 para. 1 b) GDPR and/or our overriding legitimate interest in processing your inquiry in accordance with Art. 6 para. 1 f) GDPR.

d) HubSpot CRM System

To manage our customer and prospect data, we use the system of Hubspot Germany GmbH ("Hubspot"). Therefore, the data we process in the context of contract execution, an inquiry via our contact form or by phone, or a demo request, is processed in Hubspot systems to optimize customer and prospect management.

The legal basis for processing is therefore the performance of a contract or the implementation of pre-contractual measures in accordance with Art. 6 para. 1 b) GDPR.

Hubspot Germany is a subsidiary of Hubspot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA. SA.

Therefore, data transfers to the USA may occur during data processing by Hubspot. Hubspot is certified under the EU-US Data Privacy Framework and thus falls under the EU's adequacy decision for the USA.

e) Contact regarding applications

If you contact us to send us your application as an employee (e.g., via email or a contact form), the data you provide (e.g., name, email address, desired location, etc.), your message, and the submitted application documents will be processed exclusively for the purpose of handling and processing your application request.

The primary legal basis for data processing is Section 26 BDSG. Accordingly, the processing of data is permissible if it is necessary in connection with the decision on establishing an employment relationship.

Should the data be necessary for legal prosecution after the completion of the application process, data processing may take place to protect our legitimate interests pursuant to Art. 6 para. 1 f) GDPR, namely for the assertion and/or defense of claims.

f) Newsletter

To regularly provide you with information about our company and offers, we offer to send an email newsletter. With your newsletter registration, we process the data you entered during registration (email address and other voluntary information). To prevent misuse, we send you an email after your registration, asking you to confirm the registration (double opt-in procedure). To be able to legally prove the registration process, your registration is logged. This includes the time of registration and confirmation, as well as your IP address.

The legal basis for sending the newsletter is your consent in accordance with Art. 6 para. 1 a) GDPR. The data processing in connection with the sending of the confirmation email for your registration and the associated data logging takes place in accordance with Art. 6 para. 1 f) GDPR due to our legitimate interest in proving your proper registration.

If you give us your consent, we also evaluate whether you have opened the newsletter, as well as the scrolling and click behavior within the newsletter. This is done to optimally tailor our newsletter to your interests and to improve its content. The legal basis for the analysis of the newsletter is your consent in accordance with Art. 6 para. 1 a) GDPR.

For sending the newsletter, we use Hubspot, who act on our behalf.

‍

g) Customer Account

In connection with the opening and use of a customer account, we process your master data (name, address, email address, bank details) as well as your usage data (username, password). This gives you access to the admin area of the instance you have booked, and we can identify you as a customer. The legal basis is the fulfillment of the contract for the use of the customer account in accordance with Art. 6 para. 1 b) GDPR.

h) Use of Cookies

On our website, we use so-called cookies. Cookies are small text files that are stored on your respective device (PC, smartphone, tablet, etc.) and saved by your browser.

Information about the specific cookies we use, their providers, and purposes can be found in our Consent Banner. There you can give your consent to the respective services, revoke it, or adjust your settings afterwards.

‍

Our Consent Banner: Usercentrics

We use the Usercentrics service on our website. This service enables us to obtain, manage, and document consents. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich (hereinafter "Usercentrics"). Usercentrics acts on our behalf.
The legal basis is Art. 6 para. 1 sentence 1 lit. c) GDPR, in order to obtain the legally required consents for the use of cookies.

https://usercentrics.com/
https://usercentrics.com/de/datenschutzerklaerung/
https://usercentrics.com/de/agb/

a) Analytics / Marketing

aa) Google Services

On our website, we use various services from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter "Google"). It is possible that data transfers to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 in the USA may occur in this process.

Google is certified under the EU-US Data Privacy Framework and, as such, falls under the EU's adequacy decision for the USA.

Google Analytics 4

We use the Google Analytics tracking tool from Google on our website. We use Google Analytics to evaluate your use of the website, to compile reports on activities within this web offering, and to provide further services related to website usage, thereby improving user-friendliness.

When Google Analytics is used, website visitor interactions are primarily recorded and systematically evaluated with the help of cookies.

No storage or logging of IP addresses takes place with Google Analytics 4.

By using Google Analytics, the following data is processed:

• 3 bytes of the IP address of the website visitor's accessed system (anonymized IP address),
• the accessed website,
• the website from which the user arrived at the accessed page of our website (referrer),
• the subpages accessed from the website,
• the duration of stay on the website,
• the frequency of website visits.

Google Remarketing/Retargeting

On our website, we use so-called tracking cookies from Google. When you visit our site, permanent cookies store information about which products you have viewed with us and through which ads and third-party pages users access our website. During a subsequent visit to a partner website, we can display personalized advertising for you based on the items you viewed on our site.

Google Ads

We use Google Ads, an online advertising program from Google, on our website. This involves so-called conversion tracking. If you click on an ad placed by Google, a cookie is set. This cookie expires after 30 days and is not used for personal identification of users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

The data collected with the help of the conversion cookie is used to generate statistics for Ads customers who have opted for conversion tracking.

Legal Basis and Right of Withdrawal

The legal basis for data processing within the scope of the aforementioned Google services is your prior consent in accordance with Art. 6 para. 1 a) GDPR.

You can revoke your consent at any time with future effect under »Privacy Settings« by adjusting your preferences in our consent banner.

bb) Hotjar

On our site, we use “Hotjar,” an analysis tool from Hotjar Ltd. (http://www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). Hotjar allows us to measure and evaluate user behavior (clicks, mouse movements, scroll depth, etc.) on our website. The information generated by the “tracking code” and cookies about your visit to our website is transmitted to Hotjar servers in Ireland and stored there. The following information may be recorded by your device and browser:

• The IP address of your device (collected and stored in an anonymized format)
• Your email address, including your first and last name, if you have provided it to us via our website
• Screen size of your device
• Device type and browser information
• Geographical location (country only)
• The preferred language for displaying our website
• Log data

The following data is automatically generated by our servers when Hotjar is used:

• Referring domain
• Pages visited
• Geographical location (country only)
• The preferred language for displaying our website
• Date and time the website was accessed

Hotjar will use this information to evaluate your visit to our website, generate usage reports, and evaluate other services related to website usage and internet analysis. Hotjar also uses services from third-party companies, such as Google Analytics and Optimizely, to provide its services. These third-party companies may store information that your browser sends during your website visit, such as cookies or IP requests. For more information on how Google Analytics and Optimizely store and use data, please refer to their respective privacy policies. The cookies used by Hotjar have different "lifespans." Some remain for up to 365 days, while others are only valid during the current visit. You can prevent Hotjar from collecting data by clicking on the following link and following the instructions provided: https://www.hotjar.com/opt-out.

The legal basis for data processing is your prior consent in accordance with Art. 6 para. 1 a) GDPR.

cc) LinkedIn Insight Tags

On our website, we use the LinkedIn Insight Tags service for analysis, retargeting, and marketing purposes. This is a service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”).

LinkedIn Insight Tags use cookies to process the following data from you regarding your use of our website:

• Referrer URL
• IP Address
• Device Information
• Browser Information
• Timestamp

The legal basis for data processing is your consent pursuant to Art. 6 para. 1 a) GDPR.

You can revoke your consent for data processing by LinkedIn for our web domain at any time with future effect by adjusting your preferences in our consent banner.

As part of the LinkedIn Insight Tags, data may be transferred to and processed by LinkedIn Corporation, based in the USA. For data transfers to the USA, LinkedIn ensures an adequate level of data protection through the EU Standard Contractual Clauses. A copy of the relevant EU Standard Contractual Clauses will be provided upon request. Please contact datenschutz@keeunit.de for this.

dd) Facebook Custom Audiences (Pixel/Cookies)

On our website, we use a tracking pixel from Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of Meta Platforms Inc. 1601, Willow Road Menlo Park, CA 94025, USA. We use Facebook Pixel to track the success of our own Facebook advertising campaigns and to optimize the delivery of Facebook ad campaigns to interested target groups.

After clicking on a Facebook ad or visiting our website, a cookie is stored on your device using the pixel on our website. The cookie processes data on whether you arrived at our website via a Facebook ad and allows us to analyze user behavior up to the point of purchase. This enables us to track the success rate of our Facebook advertising campaigns. Additionally, the pixel processes data indicating that you have visited our website and allows us to tailor the ads displayed on Facebook to your interests.

When you visit our website, a direct connection to Facebook's servers is established via the Facebook Pixel integrated on our site. The information generated by the cookie about your use of this website (including your IP address) is transmitted to Facebook in the USA.

The collected data is anonymous to us and does not allow us to draw conclusions about the user. If you are registered with Facebook, Facebook can associate the collected information with your account. Even if you do not have a Facebook account or are not logged in when visiting our website, Facebook may process and store your IP address and other identification data.

The legal basis for data processing is your consent pursuant to Art. 6 para. 1 a) GDPR.

You can revoke your consent for data processing by Facebook Pixel for our web domain at any time with future effect by adjusting your preferences in our consent banner.

Meta is certified under the EU-US Data Privacy Framework and is therefore covered by the EU's adequacy decision for the USA.

ee) TikTok Pixel

On our website, we use the TikTok Pixel tracking tool from TikTok Technology Ltd., 10 Earlsfort Terrace, Dublin, Ireland, a subsidiary of Beijing Bytedance Technology Ltd. based in China. We use TikTok Pixel to track the success of our own TikTok advertising campaigns and to optimize the delivery of TikTok ad campaigns to interested target groups.

After clicking on a TikTok ad or visiting our website, a cookie is stored on your device using the pixel on our website. The cookie processes data on whether you arrived at our website via a TikTok ad and allows us to analyze user behavior up to the point of purchase. This enables us to track the success rate of our TikTok advertising campaigns. Additionally, the TikTok Pixel processes data indicating that you have visited our website and allows us to tailor the ads displayed on TikTok to your interests.

When you visit our website, a direct connection to TikTok's servers is established via the TikTok pixel integrated on our website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to TikTok in China.

The data collected is anonymous to us and does not allow us to draw conclusions about the user. If you are registered with TikTok, TikTok can assign the collected information to your account. Even if you do not have a TikTok account or are not logged in when visiting our website, processing and storage of your IP address and other identification data by TikTok is possible.

The use of set cookies or comparable technologies takes place with your consent on the basis of  The legal basis for data processing is your consent pursuant to .

You can revoke your consent for data processing by TikTok Pixel for our web domain at any time with future effect by adjusting your preferences in our consent banner.

There is no adequacy decision from the EU Commission for data transfers to China. TikTok ensures an adequate level of data protection through the EU Standard Contractual Clauses. Nevertheless, risks may exist, as governmental access to data in China cannot be ruled out. A copy of the Standard Contractual Clauses will be provided upon request.

We use dynamic content ("Content") from third parties to optimize the presentation and offerings of our website. When you visit the website, a request is automatically sent via an interface to the server of the respective content provider, during which certain log data (e.g., the user's IP address) is transmitted. The dynamic content is then transmitted to our website and displayed there.

We use external content in connection with the following functionalities:

We have embedded videos from the "YouTube" portal, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), on our website. Google does not store any cookies in your browser in this process.

The legal basis for processing is your prior consent in accordance with Art. 6 para. 1 a) GDPR.

It cannot be ruled out that data may be transferred to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google is certified under the EU-US Data Privacy Framework and is therefore covered by the EU's adequacy decision for the USA.

bb) Supademo

This website uses the services of Supademo, a tool for the interactive presentation of software demos. The provider is Supademo Inc., New York, USA.

We use Supademo via embed code to provide you with an interactive and visual experience of our platform. This allows you to use software demos directly on our website without being redirected to external pages.

When loading the embedded Supademo content, the following data may be transmitted to Supademo:

• Your IP address
• Browser type, browser version

The use of Supademo serves to present our online offerings in an appealing way. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.  

Supademo Inc. stores personal data, including IP addresses, only for as long as it is necessary for the provision of its services. 

According to Supademo, data transfers outside the EEA are based on the EU Commission's Standard Contractual Clauses: „We ensure that any transfer of personal data from countries within the European Economic Area (EEA) to countries outside the EEA is protected by appropriate safeguards, such as the use of Standard Contractual Clauses approved by the European Commission, the use of binding corporate rules, or other legally recognized means.“ 

Further information on the handling of user data can be found in Supademo's privacy policy at: https://supademo.com/privacy-policy

5. Duration of Data Storage

We store personal data only for as long as it is necessary for the purposes for which it is processed, or until you revoke a consent you have given. Insofar as statutory retention obligations exist (e.g., according to § 147 AO, § 257 HGB), the storage period can be up to 10 years.

6. Your Data Subject Rights

a) Right of Access

Upon request, you will receive free information at any time about all personal data we have stored about you.

b) Correction, Deletion, Restriction of Processing (Blocking), Objection

Should you no longer agree to the storage of your personal data or should it have become inaccurate, we will, upon appropriate instruction, arrange for the deletion or blocking of your data or make the necessary corrections (insofar as this is possible under applicable law). The same applies if we are only to process data restrictively in the future. You have a right to object, particularly in cases where your data is required for the performance of a task carried out in the public interest or for our legitimate interest, as well as for profiling based thereon. You also have such a right to object in the case of data processing for direct marketing purposes.

c) Right of Revocation for Consents with Future Effect

You can revoke granted consents at any time with effect for the future. Your revocation does not affect the lawfulness of processing carried out until the time of revocation.

d) Data Portability

If data processing is based on a contract, pre-contractual negotiations, consent, or automated procedures, you have the right to data portability. Upon request, we will provide your data to you in a common, structured, and machine-readable format, so that you can transmit the data to another controller if desired.

e) Restriction of Processing

Data for which we are unable to identify the data subject, e.g., if they have been anonymized for analysis purposes, are not covered by the aforementioned rights. Information, deletion, blocking, correction, or transfer to another company regarding this data may be possible if you provide us with additional information that allows us to identify you.

f) No Automated Decision-Making

Data subjects are not subject to automated decision-making by the controllers within the meaning of Art. 22 GDPR. Should this occur in individual cases, data subjects will be informed separately.

g) Exercise of your data subject rights and right to lodge a complaint

For questions regarding the processing of your personal data, for information, correction, blocking, objection, or deletion of data, or if you wish to transfer your data to another company, please contact datenschutz@keeunit.de.

You also have the right to lodge a complaint with a supervisory authority regarding your data subject rights.