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Erschienen am
23.08.2023

Norma Demuro
E-Learning Expert, CEO @ keelearning
description

In today's fast-paced business world, knowledge has become one of the most valuable resources a company can possess. Yet, this knowledge is often fleeting and dependent on the individuals who carry it. This is where knowledge management comes in—a discipline that helps companies document and preserve the valuable knowledge of their employees. In particular, the fact that long-standing employees or key personnel can leave the company and take valuable knowledge with them underscores the urgency and importance of an effective knowledge management strategy.
Companies often face a major risk: the loss of knowledge due to employee turnover. Long-standing employees and key personnel have accumulated valuable knowledge over the course of their work—be it technical expertise, best practices, or insights into internal processes. When these employees leave the company, not only is their manpower lost, but also a considerable treasure trove of implicit knowledge. This knowledge is often difficult to grasp because it is based on experience, intuition, and personal insights—aspects that are hard to capture in written form.
"Actionable knowledge" (Handlungswissen), in particular, poses a challenge for companies. This knowledge refers to skills, practices, and decision-making processes that have developed over time. An experienced technician, for example, might be able to solve complex machine problems through a combination of intuition and routine—a process that is not always easy to put into words. Herein lies the value of oral traditions and informal learning.
Implementing an effective knowledge management strategy brings a multitude of benefits:
Faced with these challenges, companies must develop innovative approaches to capture and preserve the valuable actionable knowledge of their employees. One promising approach is the use of modern technology, especially smartphones. Recording videos is easier today than ever before. Employees can create short clips in which they illustrate complex processes, practical techniques, or proven procedures.
These videos can then be stored in a central training platform that is accessible to all employees. Such a platform offers the advantage that knowledge is not only preserved but also made easily accessible. New employees can get up to speed at their own pace, and experienced employees can refresh their knowledge. The combination of visual and auditory material in the form of videos can help facilitate the grasping of complex procedural sequences.
Using videos for knowledge documentation offers several advantages:
Knowledge management is no longer an optional measure, but an indispensable part of any successful corporate strategy. The fact that valuable knowledge can be lost with the departure of employees highlights the urgency of documenting and preserving employee knowledge. In particular, the often hard-to-grasp actionable knowledge can be effectively captured and passed on to future generations through modern technologies such as video documentation and training platforms. Companies that invest in knowledge management lay the foundation for long-term success and sustainable growth.
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