It sounds so simple, yet it is a true success factor for future-proof companies: further training within the company. While it was a must-have in earlier times, it was usually completed somewhat involuntarily. Today, a coherent further training concept is one of the most important factors for an organization to be—and remain—successful as an employer. But why exactly should companies not forgo further training? What are the benefits? We get straight to the point.

1. Employer Branding

Today, there are more open positions than there are people interested in those vacancies. Companies have to compete for talent. This includes presenting applicants with a vision through good employer branding as to how they can make an impact in the organization in the future—that is, how they can use their own skills and interests not only for the company's success but also for their personal development.

Further training in companies is the core of such an individual development strategy: What measures will we use to expand my skills? Which internal training opportunities will help me take on more responsibility in the company in the future? With which further training offers do we increase my market value as an employee? Therefore, anyone who wants to be recognized as a competent employer should develop and strongly communicate a training strategy that is as sophisticated and comprehensive as possible.

2. Increasing Productivity

Part of personnel development is keeping an eye on employee performance and evaluating it regularly. This makes knowledge gaps or missing skills visible, allowing the appropriate training measure to be found.

Developments in areas such as IT, compliance, and marketing are moving at breakneck speed: only those who are committed to training employees sustainably and in a targeted manner in their HR work can rely on them to deliver the best performance. In addition to regular training, quiz apps or internal LMS platforms can be offered, which allow for independent and informal learning.

3. Acting Innovatively

Strategic further training within the company is also a part of lifelong learning. Those who give employees the opportunity to continue their education consistently and individually are also investing in the future of their own company. Through the exchange with colleagues via chats, digital workshop formats, or quiz battles, employees always remain up-to-date with the latest knowledge—provided that the HR department fills these formats with valuable content.

This is the basis for innovation and the constant further development of the organization—because the people within the company are the greatest asset. With their willingness to perform, potential, creativity, and a high degree of self-efficacy, organizations harbor the most valuable success factor for future-oriented work.

And what does successful further training in companies look like?

And what constitutes good further training in companies? A current study by HR Pepper and the Bitkom Akademie makes it clear that off-the-shelf training formats no longer stand a chance. For instance, the satisfaction of participants with digital training depends heavily on whether they can exchange ideas with others during the measure. Moreover, they require that content be competently conveyed using appropriate formats and methods.

The dull PowerPoint presentation to click through has had its day. Participants in the study expect a special learning success from the ability to influence the learning speed and the content of the training. Personalized learning offers are needed, with which employers can address the individual needs of their employees.

Further training in companies is…

• communicative
• content-related formats
• adaptable in learning speed
• personalizable

That is why e-learning systems are optimally suited for company training. They can be used flexibly, can be utilized regardless of time and location, and offer the possibility of exchange via chats. For the HR department, an LMS offers the further advantage that employee performance is tracked in a visually appealing way, and any necessary training requirements can be determined quickly.

If you would like to convey new knowledge to your employees in a gamification format, then get to know our quiz app. For holistic personnel work, we recommend our learning management system, which we would be happy to introduce to you.

‍