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Erschienen am
14.07.2015
E-Learning in the pharmaceutical industry

Norma Demuro
E-Learning Expert, CEO @ keelearning
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E-learning in the pharmaceutical industry is essential. Only through digital learning can pharmaceutical-medical facts and innovations be made accessible to a large number of learners in the short time required. Occupational groups working in or associated with the pharmaceutical industry must familiarize themselves immediately with topics such as changed framework conditions for prescribing medication or the approval of generics. The groups of people who participate in e-learning courses in the pharmaceutical industry include doctors, pharmacists, and medical professionals, as well as pharmaceutical consultants and chemical technicians.
Pharmacy is a sensitive area; e-training offers for the industry are correspondingly sophisticated and up-to-date. If new findings in the fields of pharmacy, medicine, or law are heeded too late, it can have fatal consequences. With online courses that have their finger on the pulse of time and knowledge, pharmaceutical consultants, doctors, and others can keep pace with progress and be on the safe side.
In the pharmaceutical industry, e-learning has become a key instrument for fast and precise knowledge transfer. Are there changes in the drug regulations? Have interactions between medications become known? Are new drugs being introduced to the market? Online training courses convey this and much other information in a detailed, direct, and immediately applicable manner.
Training all employees at the same time? In times without e-learning, this would have been unthinkable. Pulling field staff out of their field work for further training and doctors out of their daily clinical routine is difficult for reasons of time and cost. The same applies to resident practice doctors, nursing staff, and pharmacy teams. During online training sessions, however, learners can learn whenever and wherever they want. This flexible way of learning makes it possible to integrate e-learning units into everyday life and reduces further education costs.
Digital learning courses on basic medical knowledge, the market environment, or law and ethics create a solid foundation for pharmaceutical-medical professions. Otherwise, however, e-learning replaces learning on demand with learning closer to the time of application. The digital media used for this allow for the immediate feeding of new information into the learning platform, which means e-learners are always up to date. The resulting effects are consistently positive.
Beyond its potential for cost savings, the e-learning further education variant has significant advantages in the pharmaceutical industry. Since e-training has been offered, companies have increasingly focused on the education and further training of their employees. They emerge from the course units strengthened and feel well-prepared for new tasks.
Digital learning cannot completely replace in-person training in all areas, but it makes it more efficient through preparation and follow-up and helps to save appointments.
The German Medical Association has set up a points server on which doctors collect points by completing e-training. Pharmacies can also advertise that their pharmacy team has successfully participated in digital learning in the pharmaceutical industry.
By documenting the timely and successful course participation of e-learners, learning platforms guarantee flawless quality control within companies. This is important to determine the success of the further education measures and to be sure that they will bear fruit.
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