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HR & L&D

Erschienen am

06.06.2016

Learning management systems for employee training

Norma Demuro

E-Learning Expert, CEO @ keelearning

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Whether it's about launching new products, supporting change processes, or carrying out onboarding measures, Learning Management Systems (LMS) move your business forward. These learning programs are digital training solutions for managing your employee training. With them, you can sensibly combine eLearning solutions such as Web-Based Training (WBT) and webinars. It is also possible to combine electronic learning and face-to-face instruction into effective blended learning with the help of learning software.

 

Learning Management Systems – digital training solutions for corporate further education

 

Your LMS supports you with these projects:

 

  • Supporting change processes: motivating project teams/employees during changes in the company/process changes
  • Product launches, inspiring sales and customers for new products
  • Retaining customers: It has been shown that customers are willing to participate in paid seminars that offer them added value
  • Generating revenue: Through the course participation of your customers, you get additional money into your cash register
  • Acquiring new customers: offering introductory courses as a bonus program or appetizer for free
  • Onboarding measures: integrating new employees into the company
  • Strengthening the brand: adopting the LMS into your corporate design and achieving external impact

 

Success model Learning Management System

 

Why is an LMS such a crucial help in further developing your business? To survive and succeed in today's corporate world, you must stand out from competitors. 2 pillars or tracks for success are your know-how and your infrastructure. These two factors are still underestimated by many companies – regarding their business value and strategic importance. Your personal, customized Learning Management System helps you to work out and further develop the success factor of know-how for your company; it gives your learning space and structure:

 

"A Learning Management System (LMS) is a learning platform. It is a software program for computer-based or web-based learning, computer-assisted training (CBT), and Web-Based Training (WBT). The learning platform is a graphical user interface that supports certain functionalities such as the management and administration of learning content. This includes the outline and tests of the learning content, as well as communication control between the computer with the learning program and the learner." (Source: IT Wissen, The great online encyclopedia for information technology)

 

Your employees bring their acquired intellectual property into your company. This knowledge can be capitalized through application – for the prosperity of all involved.

 

 Product launches, inspiring sales and customers for new products

 

Survey results from the "2014 Market Study: LMS in Corporate Use" by the eLearning Journal provide an impression of how important e-learning is in today's corporate world. Electronic learning is of greatest importance in product launches. After all, companies must repeatedly inspire sales and customers for new products:

 

"68% of the surveyed companies use eLearning for product training (...) Products are changing faster and faster, and the main target group for this topic, sales, is – even in medium-sized companies – positioned globally. Product training courses are naturally created individually for each company and therefore continue to represent the greatest market potential for individual content creators. Only a few companies can afford in-house content creation." (2014 Market Study: LMS in Corporate Use)

 

A total of 360 companies from Germany, Austria, and Switzerland participated in the study. The survey covers the entire breadth of the corporate landscape, as small companies, medium-sized companies, and large companies in the manufacturing, energy supply, trade, transport, services, and logistics sectors, as well as many other industries, were surveyed.

 

Online learning platform, offline learning software & mobile learning

 

Learning with a Learning Management System usually means learning on an online learning platform. Do you want your employees to be able to learn offline too? This can also be realized with an LMS. For this purpose, training participants are provided with learning software on a CD or for download to learn on the office computer or home computer. The learning results can later be fed into the learning management system for learning success monitoring.

 

Even more popular than this computer-assisted learning is now Mobile Learning on the tablet or smartphone. With their mobile devices, users can log into the LMS from any location with mobile reception and complete their exercises. Particularly frequent use is made of this learning option in the sales sector. After all, this is regularly about product launches, and inspiring sales and customers for new products is made so easy.

 

Supporting change processes, increasing training quality, reducing costs

 

Your learning management system not only lets you save on training costs through its flexible applicability, it also noticeably increases the quality of training. This is made possible by a consistently coherent didactics of the e-learning content as well as its attractive design and interactivity. With learning success monitoring, you always have an eye on the activities and development progress of seminar participants. This allows you to actively support change processes and motivate process changes.

 

The fact that the LMS keeps communication channels open for learners to their teachers or trainers additionally encourages them to advance in their learning progress. Open questions can be easily clarified in these ways. LMS also offer the possibility to create communication spaces such as forums and chats, in which learners can exchange and supplement knowledge among each other. Thus, identification with the company and cohesion are strengthened.

 

The LMS as part of the Corporate Identity

 

Implemented correctly, your learning platform can strengthen your corporate identity. The prerequisite for this is its adaptability to the corporate design of your company. Depending on the solution, an LMS is

  • completely and pixel-perfectly adaptable to the look of your company
  • or only colors, fonts, and logos can be set up.

 

Your eLearning experts at Keeunit create a Learning Management System for you, with which you also achieve external impact. In addition, we check for you whether the necessary infrastructure for your employee training is available in your company and supplement it if necessary.

 

Would you like to use an innovative Learning Management System in your company in the future? We would be happy to advise you and provide you with helpful support during the introduction of the software in your company. Write to us or give us a call.

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