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TK Case Study: Azubi-Wissen spielerisch mit keelearning
How Germany's largest health insurance company uses gamification to sustainably and engagingly teach complex specialized knowledge to apprentices and dual students.
How Germany's largest health insurance company uses gamification to sustainably and engagingly teach complex specialized knowledge to apprentices and dual students.
Auf einen Blick
Über das Unternehmen
Techniker Krankenkasse (TK) is the largest statutory health insurance fund in Germany, with over 15,000 employees and approximately 600 apprentices and dual students. As one of the most well-known employers in the public sector, TK focuses on modern, digital training formats.
Branche
Firmensitz
Hamburg
Mitarbeiter
15,000 employees
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»We have gained a lot of experience with the quiz app and find it's a great addition to various digital and in-person formats for preparation and follow-up. We feel excellently supported by keelearning and can truly recommend the collaboration.«
Udo Heck, Techniker Krankenkasse
Do you want to train your apprentices & employees efficiently and engagingly?
Then discover keelearning – in a non-binding online demo, we will show you how easily digital learning can work in your workplace.
TK uses keelearning for
- Training-related social security knowledge for apprentices and dual students
- Quiz battles between colleagues
- Knowledge reinforcement via quiz bot (even without an opponent)
- Sustainable learning through playful repetition
- Custom-branded app solution in TK design
Summary
- 400 of 600 apprentices use the app regularly
- The dry, mandatory topic of "social insurance knowledge" is taught playfully and for lasting retention
- Our own white-label solution – professionally designed and perfectly tailored to the company
- Learning through repetition and peer competition✓ Data privacy requirements fully met
- Very high acceptance among the target group of apprentices and dual students
66.6%
Apprentices actively use the app — voluntarily, out of their own motivation
Regular use
Playful repetition ensures sustainable knowledge retention
High acceptance
Apprentices and dual students enthusiastically embrace the app
The Challenge
- The core topic of the apprenticeship — social security knowledge — is considered complex, abstract, and difficult for many apprentices to grasp
- Traditional learning formats hardly manage to generate genuine motivation and sustainable knowledge retention among young apprentices
- Approximately 600 apprentices and dual students nationwide must be kept at a consistent knowledge level
- Data protection requirements for digital learning tools must be particularly carefully reviewed by a public-sector entity
- The solution must fit TK's professional brand image — not a generic off-the-shelf tool
- Lack of measurability: How much learning truly happens in a playful way?
The Solution
- Custom white-label quiz app based on keelearning — fully implemented in TK branding
- Quiz Battles: Apprentices directly challenge colleagues to knowledge duels and motivate each other
- Quiz bot as an entry option — ideal for apprentices who want to feel confident before competing against real players
- Sustainable learning through regular playful repetition — actively prevents forgetting
- Questions on social security topics in various formats: Single Choice, Multiple Choice, True-False — combinable with image, video, and audio files – Data protection issues were fully and satisfactorily clarified in advance
- Result: 400 out of 600 apprentices use the app regularly and learn effectively with it
The learning platform for businesses looking to make their training simple, mobile, and accessible to all – with no IT overhead.
