Motivating employees in the long term and retaining them within the company – these are two demanding challenges for employers. With modern e-learning, they succeed in meeting them. In times when the "raw material" of well-trained workers is becoming increasingly scarce, it is essential to keep employees up to date with the latest knowledge and to make further training within the company attractive to them. Motivators in e-learning offer the possibilities to

• work on one's own career
• and at the same time satisfy one's needs for modern communication
• and self-determined learning.

E-Learning: flexible learning motivation

The prerequisite for the motivation of learners is effective knowledge transfer, explains e-teaching.org in its article on the topic: "Although teachers can only influence this learning prerequisite to a limited extent, knowing about motivational factors can help to improve the reception of learning content, for example through group work or by optimizing an interactive media offering."

lehrer-online.de also discusses in its article "E-Learning – a key to motivation and success?" how digital learning motivates employees through flexible learning motivation: "For example, learning can become more varied through the use of different digital media such as short video sequences." The article also highlights the great independence of time and place in e-learning. With its possibilities, this type of further education caters exactly to the needs of people today.

Different learning motivations

Strategic e-learning is a must to be able to keep up in the competition for the best specialists and managers and to retain them in the company. What makes digital learning so indispensable for learners and teachers?

A distinction is made between people with intrinsic and those with extrinsic learning motivation.

• The intrinsic motivation follows an inner incentive such as interest or fun.
• The extrinsic motivation needs external incentives such as recognition through grades and degrees, more feedback, clearly defined learning objectives as well as manageable learning units.

keeunit designs e-learning in such a way that both learning motivations are addressed.

Advantages of E-Learning

In his reading "Motivation: The Neglected Factor in Instructional Design", D. R. Spitzer already addressed the motivation-promoting elements in multimedia teaching forms in 1996:

1. Active participation and interaction possibilities
2. Fun in dealing with the learning material (also for instructors)
3. Variety
4. Choices within the learning system
5. Possibilities for social interaction
6. Error tolerance with the abandonment of demotivating punishment
7. Positively formulated benchmark for learning success
8. Accompanying feedback
9. Adapted level of difficulty of the material
10. Recognition of learning progress

Further E-Learning advantages:

• Saving of financial, personnel as well as time resources
• Simplification of process workflows for instructors and learners
• Flexibility and independence of time and place
• Combination of versatile learning techniques and learning methods
• Promotion of motivation through high innovative power
• high dynamics through interactivity and multimediality of learning content
• is filled with many current contents that other forms of further education often do not have
• is characterized by a great reach (global availability)
• can be adapted to personal learning speed (Learning-on-Demand and Just-in-Time)
• enables automated learning success control

Further training and retaining personnel with E-Learning

In its article "Ten tips for the induction of new employees", Computerwoche reports on a study by the Human Capital Institute from 2010, according to which a full 77 percent of new employees went home early on their first day of work at that time. Reasons for this were, for example, the lack of access to the intranet or that supervisors did not have time to hold an initial conversation – a scenario that unfortunately many Germans also know. If you experience it, doubts immediately arise as to whether your personal future lies in the company.

Since the study, a lot has happened, especially in large companies, in terms of the induction of new and further qualification of existing employees. However, it is essential to constantly improve the leadership qualities of managers, as they are the key to motivation, education, and performance of all employees in the company.

Other requirements for jobs and employers

The ranking of the top 10 expectations of the new employer from the online survey of CreditPlus Bank AG "Profession and Career 2015" shows that "promotion opportunities" with 37 percent in 3rd place has a high priority for employees. Companies are therefore well advised to provide a basis for career opportunities for their employees through education and further training.

We create an e-learning for you with which you can

• train your coaching skills,
• improve communication in the company,
• increase the efficiency of your process workflows,
• develop problem-solving strategies,
• and quickly familiarize your employees with new information.

Call us at +49 6131 930 6003 and discuss your individual goals and wishes with us!

Do you want to motivate and retain employees? Contact us!