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Provide industry overview and foster dialogue
With its learning offering, Signia aims not only to impart product knowledge, but also to provide an industry overview – with a podcast, in dialogue with business partners and industry representatives. Podcasts are trending and quick to produce. After all, as hearing aid manufacturers, we are audiophiles ourselves. In doing so, we support learning preferences: Some use books, others YouTube. But also learning while jogging or driving with audio formats!
With its learning offering, Signia aims not only to impart product knowledge, but also to provide an industry overview – with a podcast, in dialogue with business partners and industry representatives. Podcasts are trending and quick to produce. After all, as hearing aid manufacturers, we are audiophiles ourselves. In doing so, we support learning preferences: Some use books, others YouTube. But also learning while jogging or driving with audio formats!


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Über das Unternehmen
The Erlangen-based company Signia (formerly Siemens Audiologische Technik GmbH) is a leading manufacturer of premium hearing aids. Due to rapid technological changes in this segment, it is essential that employees and customers are always up-to-date with product know-how. And to provide an industry overview, podcasts have also been added to the learning offering!
Branche
Medizintechnik
Firmensitz
Erlangen
Mitarbeiter
>600 employees
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After just half a year, approximately 2,000 users more than 10% of hearing aid acousticians in the DACH region were reached. With over 100,000 plays and 50,000 duels, one can speak of a success story.
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»This solution offers the perfect mix for quickly and easily providing essential knowledge across various channels. Ultimately, learners benefit from professional service, and the company benefits through enhanced customer loyalty.«
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Today, companies must adapt to the diverse learning strategies and profiles of their learners. The days of a single textbook or a single learning channel are long gone. Companies need to provide tailored offerings for various learning approaches.
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