All Case Studies
Wüstenrot Case Study: Quiz App for 1,400 Field Sales Staff
How Germany's oldest building society revolutionizes the further training of its field staff with gamification — anytime, anywhere, with over 98% active usage.
How Germany's oldest building society revolutionizes the further training of its field staff with gamification — anytime, anywhere, with over 98% active usage.
At a glance
About the company
Wüstenrot Bausparkasse AG (Ludwigsburg), Germany's oldest building society, is a pillar of the Wüstenrot & Württembergische Group, specializing in financial provision with business areas including home ownership, risk protection, asset accumulation, and general security.
Industry
Headquarters
Kornwestheim
Employees
>1,400 Field Staff
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Training for field staff is usually difficult to schedule because employees are unable to perform their actual duties for extended periods. The solution: a quiz app that enables learning anytime, anywhere. Each employee decides for themselves when to focus on the material. Through the app, they can deepen their knowledge of product features, changing conditions, and technological innovations.
This eliminates the need for certain in-person training sessions – reducing training costs. Furthermore, the company gains high acceptance among its employees by providing them with a modern digital tool they are already familiar with from their personal lives.
"Pure knowledge transfer is no longer enough," says Rainer Horn, Head of Education and Training at Wüstenrot. He emphasizes that a mix of different dimensions and methods is crucial. The traditional toolbox of training sessions, webinars, and Wüstenrot-TV has now been expanded to include an intuitively structured quiz app.
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»keelearning is an excellent tool for engaging employees in learning through a playful approach. The intuitive app enjoys high user acceptance. Our requests were implemented smoothly, and keeunit continues to support us with direct assistance and advice even after the rollout.«
Marion Kleinmann, Wüstenrot Bausparkasse AG
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Wüstenrot uses keelearning for:
- Training of 1,400 field staff on product features, general conditions, and innovations
- One-on-one quiz battles — against random colleagues, challengers, or supervisors
- Onboarding new field staff after completing the initial quiz pool
- Complementing the existing training toolbox (trainings, webinars, Wüstenrot-TV)
Summary
- Over 98% of registered field staff actively use the app
- 1,400 employees reached nationwide directly and without delay
- 300 questions on home savings tariffs — playful, competitive, sustainable
- Reduced training costs by eliminating certain in-person training sessions
- High adoption through a tool employees are familiar with from their personal lives
- e-Learning Journal Award 2017 in the Gamification category
98 %
active usage
1,400
Employees nationwide reached instantly and without delay
e-Learning Journal Award 2017
in the Gamification category
The Challenge
- Further training for field staff is difficult to schedule: employees can hardly be taken out of their daily work for extended in-person training sessions
- 1,400 field staff nationwide must always be up-to-date on products, rates, and legal changes
- Traditional training formats often reach field staff too late or not at all — valuable time is lost
- Pure knowledge transfer is no longer sufficient — motivation and sustainable retention are crucial
- Existing tools (training sessions, webinars, Wüstenrot-TV) do not fully cover the need for flexible, mobile learning
- New employees must be onboarded in product and rate knowledge in a structured and efficient manner
The Solution
- Quiz app based on keelearning — developed by keeunit, fully tailored to Wüstenrot's needs
- 300 questions on the four home savings plans Kompakt, Komfort, Premium, and Trend — in three rounds of four questions each
- One-on-one mode: Employees play against randomly matched colleagues, challenged players, or their own supervisor
- Competitive nature and fun factor ensure intrinsic learning motivation — learning happens playfully and incidentally
- Independent of time and place: during breaks, on the train, on weekends — whenever and wherever it suits them
- After completing all quiz questions: Use of the app as a structured onboarding tool for new field staff
- Supplement to the existing learning toolbox — not a replacement, but a smart enhancement
The learning platform for businesses looking to make their training simple, mobile, and accessible to all – with no IT overhead.
