3 tips for developing corporate apps

Reaching employees quickly, getting information to all locations, and efficiently organizing internal corporate training as a learning app: companies can pursue very different goals with a corporate app. It is always important to keep the employee in mind as a customer when a corporate app is to be developed. After all, the colleagues are the ones who will work with the application. Here are three tips that you should keep in mind when conceptualizing the app.

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2. Find out what your employees want
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Before you commission an app developer, go through the departments of your company, offer workshops, or conduct surveys: What do your employees expect from a learning app?
How should the app be structured to generate real value in the various departments? Where is it necessary for employees at different levels to be able to communicate via the app?

Anyone developing a new product for the open market carries out a target group analysis beforehand – this is no different for a corporate app.

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3. Enable your employees to exchange ideas
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Today, companies need employees who think for themselves, get involved, and move the company forward with innovative ideas and forward-thinking concepts. You should have exactly this expectation for your corporate app as well. Involve your employees in the development process from the very beginning and listen to what they want.
Structure the app in such a way that all colleagues can exchange ideas and engage with each other via the application. Offer location services and image functions, and make it possible to share interactive content, videos, or documents. This allows everyone to quickly point out difficulties in work processes, announce successes in branch offices, or open up dialogue on specific topics.
Also, give your field staff online access to the corporate app. Make it possible for all employees to engage via the app, and you will see that it gets used. This also applies to learning apps, which can come across as playful and easy in the form of a quiz app, allowing your employees to put their knowledge to the test.

If your employees realize that the corporate app provides real added value for their everyday work, they will accept the tool.

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4. Stay up to date
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Firmly integrate the corporate app into your corporate culture. Regularly point out the tool and actively provide information about it. It will only reach its full potential if it reaches all departments and is useful. This also means that the latest information and documents are distributed to everyone via the app and that the application is always up to date.
As soon as colleagues get the feeling that the app is no longer current and that they receive information faster through other channels, the corporate app loses its value.

If the app becomes one of the most important means of communication in the company, you have made a valuable contribution to transparent and open corporate communication.

Are you looking for a developer for your individual learning app? Then you've come to the right place:

You can get more inspiration and insights into the future of the digitized working world on November 8th at TALENT THINKING 2019 in Mainz. Get more info and your ticket here.