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Blume 2000 Case Study: Mehrsprachig schulen im Einzelhandel
How one of Germany's most renowned florists standardizes its onboarding process and makes training multilingual
How one of Germany's most renowned florists standardizes its onboarding process and makes training multilingual
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Über das Unternehmen
Blume 2000 is not only Germany's largest flower retailer but also an innovative trading company with a strong focus on employee development. With the introduction of the Blume 2000 Academy – based on the keelearning platform – the company successfully makes training more efficient, flexible, and aligned with the reality of its store teams. The blend of digital learning units and personal exchange creates real added value for all involved.
Branche
Firmensitz
Mitarbeiter
> 2300 Employees
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"Everyday branch life can be super hectic and stressful – learning needs to be flexible and fit into daily routines. That's exactly what the e-learning platform allows us to do."
Larissa Herzberger
Would you like to train your retail employees consistently, multilingually, and engagingly?
Then get to know Keelearning – in a no-obligation online demo, we'll show you how easily digital learning can work in your workplace.
The company uses Keelearning for
- Structured onboarding of new employees — combined digitally and in person
- Multilingual Frontline Staff Training Directly on Smartphones
- Compliance Training and Internal Professional Development on One Platform
- Media Library as a Central Knowledge Repository for All Branches
- Live and Digital Training Sessions Accompanying Courses in a Blended Learning Format
Summary
With keelearning, Blume 2000 was able to fundamentally improve its training process:
- Significantly increased participation rates in mandatory training courses
- High acceptance due to practical, job-related content
- Positive feedback on the combination of live training and digital follow-up learning
- Company-wide rollout with fixed structures and clear learning processes
>200%
more revenue through customer training in the following quarter
100%
Completion Rate for Mandatory Courses
Faster Onboarding
New Employees Ready to Work Even Before Their First Day
The Challenge
- Retail staff are typical frontline employees: no fixed desk, changing shifts, often no company email address
- The workforce is multilingual — training in only one language doesn't reach everyone
- Without a standardized training concept, new employees start differently in each branch — costing time, quality, and revenue
- Onboarding, compliance, product knowledge, and internal training were handled through various channels — confusing and difficult to keep up-to-date
- A tool that was intuitively usable for both admins and employees without prior digital knowledge was hard to find
- The training implementation itself had to fit Blume 2000's culture: personal, practical, and motivating
The Solution
- Keelearning as a central learning platform for all front-line staff — mobile, multilingual, and intuitively usable without prior knowledge
- Standardized onboarding process: All new employees start with the same content — regardless of the branch
- Training in employees' native language strengthens understanding, motivation, and integration
- Everything from a single source: Onboarding, compliance training, internal further education, and media library on one platform
- Training content can be created internally and updated at any time — without external effort
- Combination of live training sessions at headquarters and digital learning in the branches as a continuous blended learning concept
- Extremely positive feedback from employees — the digital training is very well received in the branches
The learning platform for businesses looking to make their training simple, mobile, and accessible to all – with no IT overhead.
