Alle Case Studies
Well-trained, safely deployed: Tana-Chemie's digital academy with keelearning
How Werner & Mertz's Professional division uses e-learning to quickly and easily train their customers' cleaning teams — anytime, anywhere, and in multiple languages.
How Werner & Mertz's Professional division uses e-learning to quickly and easily train their customers' cleaning teams — anytime, anywhere, and in multiple languages.
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Über das Unternehmen
Tana-Chemie GmbH, based in Mainz, is part of the Werner & Mertz Group and specializes in professional cleaning solutions for commercial use. The company stands for sustainability, innovation, and "Made in Germany" quality. In addition to high-performance products, Tana-Chemie offers comprehensive services – from application technology and consulting to digital solutions such as its e-learning offering.
Branche
Firmensitz
Mitarbeiter
>200 employees
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Tana Chemie uses keelearning for
- Setup and operation of the Green Care Academy as a digital training platform for cleaning professionals
- Mandatory training on safety, hygiene, and equipment use
- Product application videos for offices, doctor's practices, hospitals, sanitary facilities, and kitchens
- Quick onboarding of new cleaning staff at client companies
- Certification after successfully completed courses
Summary
- Own white-label learning platform "Green Care Academy" based on keelearning
- Practical instructional videos for professional cleaning staff — easy to understand and available anytime
- Two learning categories: Mandatory training (safety, hygiene, equipment use) and specific product application videos
- Certificates for successfully completed courses can be issued automatically
- Corporate clients can populate the platform with their own branding and videos
- Available in German and English — more language versions are planned
>200%
more revenue through customer training in the following quarter
100%
Completion rate for mandatory courses
Faster onboarding
New employees ready for deployment even before their first workday
The Challenge
- Cleaning staff are classic front-line workers: no fixed desk, changing work locations, little time for traditional in-person training
- Client companies must quickly and reliably onboard new cleaning staff — often without their own training capacities
- Product applications must be carried out correctly and safely — incorrect application poses hygiene and safety risks
- A wide range of topics must be covered: from general occupational safety to specific cleaning methods for various types of facilities
- Mandatory training must be demonstrably documented
- The target audience is international and multilingual — a uniform learning offering in only one language is not sufficient
- Tana-Chemie wanted to offer its customers not just products, but real added value as a training partner
The Solution
- Development of the Green Care Academy as a complete digital training platform based on keelearning — under its own branding
- Practical explainer videos for daily work: easy to understand, available on demand, with follow-up questions
- Two clearly structured learning categories: mandatory training (safety, hygiene, equipment use) and specific product application videos for each type of facility (office, doctor's office, hospital, sanitary facilities, kitchen)
- Automatic certificate generation upon successful completion of courses — proof of mandatory training available at any time
- Corporate clients can brand the platform with their own branding and upload their own videos
- Available in German and English — more languages for the international market coming soon
- Complementing the existing academy portfolio: The e-learning offering seamlessly integrates with live training and webinars to form a complete blended learning approach
The learning platform for businesses looking to make their training simple, mobile, and accessible to all – with no IT overhead.
